China–Europe Business Bridge & Commercial Intelligence
Empower Corporate Growth
Open-Minded, Multi-Perspective, Proactive, Systematic Solution, Trusted Partner


—— Cross-Border Support
We Provide a Market Entry Solution Suite for Cross-Border Corporates
0-1 System Establishment | SOP & Optimization | Brand Tone
Our Services
When you want to explore a new market but don't know where to begin, we help you turn uncertainty into a practical action plan.
Brand Strategy
Brand Positioning
Cultural Impact
Marketing Proposal
Product & Service Design
Strategic Alignment
Detail Customization
System Foundation
Commercial Intelligence
Cooperators/Suppliers List
Market Entry Challenges
Practical Path
Crisis Aversion
Problem Solution
Straightforward
Systematic Package
Practical Followup
Business Representation
—— Transboundary
Why Us?
Cross-Border
Business with Chinese, British, German, French, Dutch, etc.
Cross-Industry
Experience in over 17 industries, with mature transferable capabilities.
Cross-Culture
Open-minded, enjoy communicating in multinational teams.
Reliable Partner
A partner that think alongside you, can give your back to in your business.
Integrated Team Knowing China & Overseas Markets

Founder & Executive Director
Lillian Lee
Chinese/British/French/Danish/Dominican Branding & Management Consultant
Global Top 5 Real Estate Consultant/Agent
ICAgile ICP-ACC, Chinese Therapist Level III
ICP-ACC

Co-Founder & Strategy Director
Mr. Tung
40+ Years' Real Estate & Construction Entrepreneur in Asia & America
The Cross Order of Civil Merit awarded by King Juan Carlos I of Spain
Master of Engineering from UC Berkeley
—— Vision
Creator of Newly Born Brands
Innovator in Mature Market
PlanetEx Consultancy supports companies, investors, and institutions in navigating the China–Europe business environment.
We enable clients to make better decisions long after the project has ended.
—— Process
Under Control

Discovery & Reframe
Clarification: Current Reality Map — where you are, where you think you're going, and what's actually blocking you in the China/Europe context. To see your situation written back to you clearly.

Strategy & Roadmap
Solution: A prioritised action plan with 3 options, each with trade-offs. Draft SOPs — the skeleton. Full version comes after Week 3 testing confirms what actually works.

Minimum Viable Action
Validation: A real action executed, documented, and reviewed together. Make our value tangible — something that moved. One supplier introduction, one market research call, one draft agreement.

System Handover
Next: Playbook — your personalised system for continuing without us, plus a clear proposal for ongoing support. A logical "here's what Phase 2 looks like."

—— Contact Us
Explore Beyond Boundaries
Live Beyond Borders
PlanetEx Consultancy is dedicated to cross-border business intelligence, helping organizations shift perspective, unlock potential, and activate growth.
Powered by
Copyright @ PlanetEx 2026







