• China–Europe Business Bridge & Commercial Intelligence

    Empower Corporate Growth

    Open-Minded, Multi-Perspective, Proactive, Systematic Solution, Trusted Partner

  • —— Cross-Border Support

    We Provide a Market Entry Solution Suite for Cross-Border Corporates

    0-1 System Establishment | SOP & Optimization | Brand Tone

  • Our Services

    When you want to explore a new market but don't know where to begin, we help you turn uncertainty into a practical action plan.

    Brand Strategy

    Brand Positioning

    Cultural Impact

    Marketing Proposal

    Product & Service Design

    Strategic Alignment

    Detail Customization

    System Foundation

    Commercial Intelligence

    Cooperators/Suppliers List

    Market Entry Challenges

    Practical Path

    Crisis Aversion

    Problem Solution

    Straightforward

    Systematic Package

    Practical Followup

    Business Representation

  • —— Transboundary

    Why Us?

    Cross-Border

    Business with Chinese, British, German, French, Dutch, etc.

    Cross-Industry

    Experience in over 17 industries, with mature transferable capabilities.

    Cross-Culture

    Open-minded, enjoy communicating in multinational teams.

    Reliable Partner

    A partner that think alongside you, can give your back to in your business.

    Integrated Team Knowing China & Overseas Markets

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    Founder & Executive Director

    Lillian Lee

    Chinese/British/French/Danish/Dominican Branding & Management Consultant

    Global Top 5 Real Estate Consultant/Agent

    ICAgile ICP-ACC, Chinese Therapist Level III

    ICP-ACC

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    Co-Founder & Strategy Director

    Mr. Tung

    40+ Years' Real Estate & Construction Entrepreneur in Asia & America

    The Cross Order of Civil Merit awarded by King Juan Carlos I of Spain

    Master of Engineering from UC Berkeley

  • —— Vision

    Creator of Newly Born Brands

    Innovator in Mature Market

    PlanetEx Consultancy supports companies, investors, and institutions in navigating the China–Europe business environment.

    We enable clients to make better decisions long after the project has ended.

  • —— Process

    Under Control

    Challenge your assumptions and help redefine your business opportunities from a China-Europe perspective.

    Discovery & Reframe

    Clarification: Current Reality Map — where you are, where you think you're going, and what's actually blocking you in the China/Europe context. To see your situation written back to you clearly.

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    Strategy & Roadmap

    Solution: A prioritised action plan with 3 options, each with trade-offs. Draft SOPs — the skeleton. Full version comes after Week 3 testing confirms what actually works.

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    Minimum Viable Action

    Validation: A real action executed, documented, and reviewed together. Make our value tangible — something that moved. One supplier introduction, one market research call, one draft agreement.

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    System Handover

    Next: Playbook — your personalised system for continuing without us, plus a clear proposal for ongoing support. A logical "here's what Phase 2 looks like."

  • —— Contact Us

    Explore Beyond Boundaries

    Live Beyond Borders